NHS Management Unlocks Multimillion Revenue Opportunity within 30 days of Activate

Apr 28, 2025

Introduction

NHS Management, a healthcare management company operating 49 skilled nursing and rehabilitation facilities across the United States, faced significant challenges in their recruitment process. These challenges ranged from outdated systems to inefficient candidate engagement, ultimately impacting their cost center negatively as well as their ability to provide quality care. This case study explores how NHS Management partnered with Veritas Labs to implement Activate, reducing their time-to-fill dramatically and unlocking substantial revenue opportunities.

The Challenge

In early 2021, NHS Management's recruitment process was plagued by inefficiencies and outdated methods. Key challenges included:

Time-to-Hire Opportunity: Even after moving from paper to digital processes, NHS management was looking for more opportunities to reduce their time-to-hire across their 49 facilities.
High Volume of Unqualified or Irrelevant Applications: The ease of applying led to a flood of applications, many of which were not suitable for the positions available. This created a significant burden on the recruitment team to sift through numerous unqualified candidates.
Difficulty in Re-engaging Dormant Candidates: NHS had a large database of previous applicants who were qualified but never contacted. Re-engaging these candidates manually was time-consuming and often ineffective.
Recruiter Time Optimization: NHS's lean, talented recruiting team needed to focus more time on high-value activities like building relationships and closing qualified leads.
Data Accuracy Enhancement: NHS sought to improve the accuracy and consistency of candidate information updates across their system.

Our Solution

To address these challenges, NHS Management implemented Activate, an artificial intelligence-powered recruitment tool developed by Veritas Labs. Activate offered a comprehensive solution with key features including:

24/7 automated candidate engagement
Intelligent screening and qualification
Real-time profile updates
Advanced job matching algorithm
Seamless integration with existing systems

Activate is their 24/7 hire that works to pre-qualifiy candidates around the clock

Activate pre-qualified candidates around the clock. With over 40% of job searching and applications occurring outside of normal business hours, Activate engaged in conversations when it was convenient to each candidate.

3-to-1 interview-to-hire ratio

Activate improved interview-to-hire ratio. NHS saw a 3-to-1 interview-to-hire ratio in the first 30 days, resulting in NHS hiring 33% of candidates it interviewed.

8,500 reactivated dormant candidates

Activate automatically re-engaged 3% of NHS’s dormant database, initiating conversations with over 8,500 candidates. By continuously updating candidate profiles, recruiters have an up-to-date talent pool.

Multimillion dollar revenue opportunity within 30 Days

Activate helped NHS reduce their average time-to-fill to 12 days and created a multimillion dollar opportunity by hiring for key positions faster. See the impact Activate can have on your organization with this ROI Calculator.

"From the time we turned Activate on we filled a couple of positions within a matter of days using Activate's re-activation process. We can provide better care to our residents when we are able to staff our facilities with more and better-quality nurses. Fully staffed or near fully staffed facilities results in increased topline revenue."

Mike Dickinson

Director of Recruiting at NHS Management

Summary

The implementation of Activate has transformed NHS Management's recruitment process, addressing longstanding challenges and unlocking significant revenue opportunities. By automating key aspects of candidate engagement and qualification, Activate has not only improved the efficiency of NHS's recruitment efforts but also enhanced the quality of hires and the overall candidate experience.

As healthcare organizations continue to face staffing challenges, the success of NHS Management with Activate serves as a compelling example of how artificial intelligence can revolutionize healthcare recruitment, ultimately leading to better patient care and improved business outcomes.

Listen to the full conversation between Rich Kenny, Chief Clinical Officer at Veritas Labs, and Mike Dickinson, Director of Recruiting at NHS Management - In Conversation with Mike Dickinson.